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What is Digital Marketing ?

Digital marketing refers to the utilization of various digital channels, including search engines, social media, email, mobile apps, and websites, to promote products or services. It encompasses marketing through digital devices such as television and radio as well.

Here are some examples of online digital marketing:

Search Engine Optimization (SEO): This involves optimizing a website to enhance its visibility and ranking on search engines like Google.

Pay-Per-Click Advertising (PPC): This strategy involves paying for advertisements to appear on search engine results pages or social media platforms.

Social Media Marketing: It revolves around creating and sharing engaging content on platforms like Facebook, Twitter, and Instagram to boost brand awareness and engagement.

Content Marketing: Content creation and distribution, such as blog posts, e-books, and videos, are aimed at attracting and retaining a specific audience.

Moreover, traditional offline media can also play a role in digital marketing:

Out-of-Home Advertising: This includes billboards, transit ads, and visual media to promote your brand or product, reaching a broad audience and making a strong visual impact.

TV Marketing: Promoting products through adverts, infomercials, or demonstrations on television.

Radio Marketing: Trailers and commercials that promote your product to radio listeners.

Why Digital Marketing Matters

Today, most companies have shifted their focus to online (digital) marketing. The primary reason behind this shift is the significant revenue generated by platforms like Google and Facebook, surpassing traditional media companies.

Furthermore, the widespread use of mobile devices has revolutionized advertising. Wherever you go, be it a grocery store, restaurant, or movie theater, you’ll find people glued to their phones. Phone advertisements have become like mini billboards, appearing whenever users search for something online.

The statistics speak for themselves:

There are 5.31 billion mobile phone users worldwide.

4.95 billion people are using the internet.

4.62 billion individuals are active on social media platforms.

As the share of people using electronic devices continues to rise, traditional print advertising is on the decline.

In essence, digital marketing is no longer optional—it’s a necessity if you want your products or services to reach your customers. Your audience is online, and your presence there is crucial.

But here’s the kicker: Digital marketing isn’t just for big corporations. Even small local stores can benefit from online advertising. According to Google, 88 percent of people who conduct local searches on their smartphones visit a related store within the next week.

The cookie was another important milestone in the digital marketing industry. Advertisers had begun to look for other ways to capitalize on the fledgling technology. One such technique was to track common browsing habits and usage patterns of frequent users of the internet so as to tailor promotions and marketing collateral to their tastes. The first cookie was designed to record user-habits. The use of the cookie has changed over the years, and cookies today are coded to offer marketers a variety of ways to collect literal user data..

Digital marketing offers numerous advantages

Access to valuable data: Gain insights into customer behavior and preferences, enabling you to refine your strategies.

Reach a broader audience: Platforms like Facebook and Twitter have billions of users, allowing you to target specific demographics.

Cost-effectiveness: Digital marketing is more affordable than traditional methods and offers a better return on investment.

Increased engagement: Engage your audience through email, social media, and content marketing.

Measurable results: Analyze web traffic and conversion rates to track your campaign’s performance.

Competitive advantage: Stay ahead of competitors by embracing digital marketing strategies.

These are just a few reasons why digital marketing is indispensable. By combining digital tactics, you can boost visibility, engage your target audience, and drive revenue for your business.

Online Digital Marketing Overview


Digital marketing encompasses both online and offline strategies. While we’ll delve deeper into online marketing in a separate guide, here’s a brief overview of the categories:

  • Search Engine Optimization (SEO)
  • Pay-Per-Click Advertising (PPC)
  • Social Media Marketing
  • Content Marketing
  • Email Marketing
  • Influencer Marketing
  • Affiliate Marketing 

The term Digital Marketing was first used in the 1990s. The digital age took off with the coming of the internet and the development of the Web 1.0 platform. The Web 1.0 platform allowed users to find the information they wanted but did not allow them to share this information over the web. Up until then, marketers worldwide were still unsure of the digital platform. They were not sure if their strategies would work since the internet had not yet seen widespread deployment..

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