- Author: bwadmin
- Published in: 05 Aug,2020
What is Web Development & why it’s still important.
Your website is your window to the world so its role and significance is important to your business success. In simple terms, web development refers to the building, creating and maintaining of websites. On many occasions, the functionality of a website is compromised in favour of design. At Black Wolf we believe in finding a balance. We take a strategic approach when planning web development and ensure both design and functionality work together to get the results you need.
The power of first impressions
Good web design, together with intuitive user experience (UX), impacts how your audience perceives your brand and has the power to help convert sales by making your users’ journey as intuitive and streamline as possible. At Black Wolf, we do this through continuous testing and tracking.
Once leads are drawn in by good design and great UX, you have a better chance of showcasing your company’s brand, as well as successfully sell or inform your audience. A clean, easy to use and well thought out website builds trust, helps with SEO, and sets a good impression for customer service.
Web development that drives results
Our team applies User Testing and AB testing to track and analyze your customers at digital touch-points, such as websites, smartphones, tablets and mobile, making sure to enhance and adjust where necessary. We integrate multichannel strategies to optimise traffic to your site.
The end goal
Functional web development gives you the ability to accurately analyse website statistics. It includes measuring conversion rates and assessing visitor engagement, all of which are essential to improve all your online marketing activities. The goal is to ultimately achieve a return on your web investment.
If you are serious about digital marketing and truly want to achieve success, don’t neglect your business website, it’s your most valuable online asset.
Where do I start? Get in touch if you need help improving your website or if you have a new web development project in mind.