Social Media Marketing South Africa

Social media marketing is the use of social media platforms to:

• connect with your audience to
• build your brand,
• increase sales, and
• drive website traffic.

This involves publishing great content on your social media profiles, listening to and engaging your followers, analyzing your results, and running social media advertisements.

A good Social Media Marketing strategy supports your broader digital marketing plan. When done correctly it will generate conversation about your brand, products, and partners. Social listening is another benefit of SMM, this helps you understand what’s important to your audience and identify trends your target audience is following.

• we listen(continuously),
• then plan
• before we create.

As part of our listening, we deep dive into data and map persona’s to understand your audience to best plan our social media channel mix. Our add-on services such as community and reputation management then help to implement, coordinate and measure the goals we set out.