Imagine having to be selective of the people who use your service so that your own productivity and results aren’t affected. This is how Red & Yellow consistently produces award-winning creative thinkers. They’ve built more than just a higher learning institution. They help creatives develop business skills and access an industry network that includes the best of the best.
1) Reach the most interested prospects online.
2) Develop a sustainable data and analytics system to ensure that every cent is accounted for.
3) Elevate media buying and content production to reflect what Red & Yellow stands for.
Likely the only institution in the world that regards itself as cool, Red & Yellow’s offline presence needed no introduction. But with the expansion of their online education courses during a pandemic, there was an urgent need for them to stand out.
By creating a virtual control room for data and analytics, we were able to enhance audience targeting with extreme accuracy and optimise content, conversions and engagement.
We also managed media placement, buying and content production to reduce their existing cost per lead (CPL).
Success of course. This was not our first rodeo. Red & Yellow achieved greater results without increasing ad spend and received R1.5 million in enrolment sales in less than 6 months.
Days of Sales