A dynamic lead stacking formula
Are you ever stressed about your brand’s digital marketing performance and online competition? Does running campaigns and increasing web traffic sound overwhelming? If you’ve answered yes, you’re not alone. For renowned creative business school, Red & Yellow, the best solution was to partner with us, a team of Edtech marketers who focus on
generating leads while they prioritised teaching.
Challenged by a short delivery time, having to beat competitor campaigns, and the brand’s own on-going online ads, we produced data-driven creative and focused on targeting prospects who were identified as Red & Yellow’s ideal audience.
Targeting included the use of keyword specific ads, production of content in various formats, and driving prospects to a landing page created especially for the Black Friday campaign.