MANCOSA SIDT launch surpasses expectations
As institutions alike fine-tune their delivery of tech focussed learning programmes, the new MANCOSA School of Information and Digital Technology (SIDT) is also looking to become a front runner in the ICT learning space to create future digital leaders.
The MANCOSA brand is known for quality and affordable learning solutions – and to meet the increasing demand for digital skills, the institution needed a focussed strategy to appeal to existing and prospective students interested in learning 4IR skills. We were tasked to:
1) Develop a strong go-to-market and brand positioning campaign for the SA market.
2) Produce creative assets with impactful messaging.
3) Amplify brand assets through paid media and attract ready to buy customers.
We also anchored the campaign message around the concept – “Just Imagine” – to promote and stimulate the thinking of a better future where technology and humans can coexist in a purpose-driven equilibrium.This platform was created for MANCOSA to leverage these reimaginations of a brighter and better future through its SIDT offering.
(Industry average conversion rate is 1,8%)