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The Challenge

As MANCOSA SA embarked further towards its digital maturity journey, as well as expanded its reach across the digital education realm, the innovative educational provider sought to increase enrolments, revenue and market share. But for the esteemed institution, the greatest concern was not generating enough leads, but generating quality and ready to buy leads that converted to sales

MANCOSA chose Black Wolf Agency to help them accomplish these goals:
1) Increase brand awareness and visibility online.
2) Drive ready to buy leads that will convert to sales.

The Strategy

Mastered in the art of digital media buying, data science and professional customer care, we discovered that manual media buying and ad placement vs automatic buying was the best performing solution to ensure MANCOSA received the best possible ROI. Backed by data, we produced creative assets for strategic distribution across selected digital channels, and, used tailored messaging and targeting to match MANCOSA’s key audiences .

The Research

We conducted audience research that informed our targeting and creative execution of assets. The research findings gave us insight into the personas we needed to target, to increase our best chances at obtaining quality leads for MANCOSA.

The Outcome

As a result, MANCOSA generated thousands of leads and the campaign was a resounding success. After working with us, we were able to obtain more than 23,000 leads and more than 190,000 clicks for their Main School programme offerings.

23000

Leads

190000

Clicks

23000

Leads

190000

Clicks

Ruffle Feathers

If your business needs to ruffle some feathers, you’ve come to the right tribe. Contact us for more information on how we can assist you.

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